Publications

Studies of the Business Opportunities in Context aware Stories for Mobile Users

Braun, Thomas

mf

January 2005

MBA at University College, Dublin

Abstract

Companies involved in the mobile technology, infrastructure and devices businesses are increasingly looking for the applications that will drive demand for their products and services within the short to medium future. These companies and the mobile services providers are putting efforts into stimulating the creation of new mobile applications and content for mobile users. Clusters of innovative technology and media companies are encouraged to form in various ways to find the sought after revenue generating experiences, applications and media...

http://mf.media.mit.edu/pubs/thesis/braunMBA.pdf